![]() A handful of featured drinks will also be available at Less Traveled, the distillery’s Cherry Street cocktail bar. A few examples of cocktails visitors can expect to enjoy: The pop-up menu will be available at the distillery’s West Grand Rapids location as well as their Grand Haven bar and restaurant. This year’s festive and whimsical menu features 15 spirited holiday drinks, including several favorites from last year, and three seasonal shots, all to help get you into the holiday spirit. ![]() “We’ve had so much fun turning this pop-up menu into a tradition that guests and staff alike get excited for every year”, said Owner Jon O’Connor, “We put together a fun and lighthearted menu that our staff have challenged themselves to create, ensuring they will delight and stun the crowd.” From now through New Year’s, visitors to a Long Road location can expect festive flavors, glistening décor and lots of sugar and spice. Grand Rapids, Michigan – Long Road Distillers, known for their internationally awarded distilled spirits and trendsetting cocktail program, will launch their third annual Happy Holidays Cocktail Pop-Up Menu on Tuesday, November 28. Novem/ by Makala NavarroĬlick the links to jump to: Grand Rapids Pop-up Menu Grand Haven Pop-up Menu Less Traveled Holiday Features. Then, dive into something new, like The Nutcracker Prince (roasted chestnut-infused bourbon, nocino, red amaro, sweet vermouth, aromatic bitters) or Shovel Time (toasted-coconut rum, grand absinthe, pineapple, demerara, pineapple bitters). ![]() If you make the journey to spend some time with us, revisit one of your favorites from Christmas Past, like Santa’s Toolbox (rum, coconut milk, nutmeg, milk, cinnamon), Silent Night (straight bourbon, ginger beer, pomegranate balsamic, basil, brown sugar), or The Gingerbread Old Fashioned (gingerbread-infused bourbon, gingerbread syrup, holiday bitters, candied ginger). A Charlie Brown-inspired flip-style cocktail, a Santa dressed for summer and many more to blend holiday flavors with Long Road spirits. With every menu we release, we try to balance honoring the classics and pushing the envelope, and our holiday pop-up menu is no different. From conception to assembly, Hayley’s efforts into bringing this magic to life were a labor of love. Add in some iridescent shimmer, and we have a swirling, snowy cocktail served in a snow globe for you and your friends to enjoy! The mastermind behind every snow globe being served at any of our locations is our Less Traveled Bar Manager, Hayley Bogner. Our most eye-catching cocktail this year? The Final Snowdown, featuring grape-infused Avani Vodka, vermouth, lime, white cranberry and orange bitters. Fast forward, today we’re continuing our tradition and bringing back our pop-up menu with some familiar hits and a few new faces as well. After some brainstorming, we decided the best way to bring in the holiday cheer was to craft a Pop-Up menu featuring fun, festive cocktails perfect for spreading the “spirit” of the season. Three years ago, we had a vision to make the holiday season a little more special at Long Road. A time for twinkling lights and warm sweaters and joy. Stores are flush with red and green and gold, Christmas music is playing in the background as you shop, and peppermint, gingerbread and nutmeg have taken over the seasonal flavors of all your favorite snacks. To find out more, including how to purchase hand sanitizer, please visit Long Road Distillers.The time of year has come again. In addition, the distillery supplies ½ gallon refillable jugs for local healthcare workers, first responders, local hospitals and nursing homes. bottles ($5 each), for pick-up only from the distillery. Long Road Distillers is making a donation of $1 of each bottle sold to their employees, many of whom are not able to work during the current crisis. Hand sanitizer is available for purchase to the public in 2 oz. Current production is at 100+ gallons of sanitizer per week, and will grow significantly with donations of neutral spirit from Founders and other local suppliers. They are making it as quickly as they can to meet growing demand in Michigan and are working with over 35 hospitals, nursing homes, grocers, logistics companies and social service agencies to keep their employees, residents and community safe. In early March, Long Road Distillers transitioned their production from making spirits to hand sanitizer. Founders will donate high ABV beer for distillation into neutral spirit, a primary ingredient for hand sanitizer that has become increasingly scarce. has announced a new partnership with Long Road Distillers in Grand Rapids to support the production of hand sanitizer – and to directly join the cause to prevent COVID-19.
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